quick oats

I remember about 10 years ago trying to find 'steel cut oats' and having a really difficult time doing so. At the time, the product seemed like an exotic relic from days long gone...like a cotton gin...or a dial up computer...

But I just had breakfast and ate steel cut oats produced by the cereal Goliath 'quaker oats'. It seems a concern about being left behind in the steel cut oats market pushed the company to start offering the product. I bought it at Target.

I often blame corporations for creating the society that we currently live it. But perhaps they are just giving us what we want?

Or at least what we think we want...